News from the World's End, i.e. "the wrong end of Chelsea", "the unfashionable end of the King's Road", "the not-so-poncey end of King's Road", "the dowdier Chelsea"...
Some of you won't recognise the picture above, probably taken in the thirties from the eastern corner of Langton Street, looking south south-west across the World's End towards the power station. The road running from left to right is the King's Road. The World's End pub is just off picture to the left; the bus is standing roughly in front of what is now the World's End Pharmacy.
I like to think of the young lady with the long hair, third from the left, walking towards us as Beckett's Celia:
"She had turned out of Edith Grove into Cremorne Road, intending to refresh herself with a smell of the Reach and then return by Lots Road, when chancing to glance to her right she saw, motionless in the mouth of Stadium Street, considering alternately the sky and a sheet of paper, a man. Murphy"