The second World's End pub.
The sign says "Ye Olde World's End". Well, at least they didn't write "Worlde's". In the window is also written "World's End Distillery" (I always thought that particular epithet was an invention of the 1980s).
The gin palace seen above was built in the mid-19th century and replaced by the edifice we see today in 1897. This picture was probably taken in the 1890s. The single-storey structure on the right, which many will remember as the Salvation Army Mission and which survived until the construction of the new World's End Estate and accompanying piazza in the 1970s, at the time housed stables. I can make out:
World's End Stables
Dealer in Horses
"Horses for any period"
In the 1910s and 1920s this odd little building was used as a cinema, known locally, according to Alf Goldberg in World's End for Sir Oswald, Portraits of Working-Class Life in Pre-War London, as The Bug 'Ole.